Start
Sebastian New Era
Shape your world.
Your craft, Your vision | Your hair, Your style.
In the past few months, we have spoken with our community of artists and premium salon operators, seeking guidance on how our brand can evolve to become the most relevant and values. What we heard universally:
“Become once again the trailblazer brand we love, and introduce yourself to a new generation” - We have now embarked on this exciting journey beginning with our DNA.
Are you ready to be Part of the new era of Sebastian?
Contact your Sales Agent today.
Artistry in your hands.
We ignite creativity in professionals + enable and empower consumers.
Artistry is what makes us unique.
Created with stylists for all.
We create advanced hybrid formulas, blurring the lines of care and styling. Versatile icons that are made to be mixed for limitless artistic expression.
By Sebastian Professional.
We showcase professional technique and mastery, to empower and enable our community: Pros, their clients and consumers.
We bring our passion for the craft to life at every level of execution.
Imagery Principles
Encompassing All
All people, all styles, all hair
Displaying uniqueness and expression
Still elevated and refined
Stylishly Undone
Authentic but still polished
Achievable but still aspirational
Effortless but still intentional
Boundless Creativity
Hair artistry
Displaying craft and skill
Showing hair as a fiber
Free and Vibrant
Sense of movement
Optimistic energy
Celebrating expression
Exclusive New Content
